Privacy Policy

Last updated: March 13, 2026

This Privacy Policy describes how WorkShift Analytics collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly. This policy explains what information we gather, how we use it, and the rights you have regarding your data.

Information We Collect

We collect information in various ways as you interact with our platform. When you register for an account, we gather your name, email address, and other identification details. As you browse our site and use our analytics tools, we automatically collect usage data including page visits, time spent on sections, search queries, and interaction patterns. We also collect technical information such as your IP address, browser type, operating system, and device information. Additionally, we may collect information about your labour market research interests and the economic data you access on our platform.

How We Use Your Information

We use the information we collect to provide, maintain, and improve our services. Your data helps us deliver accurate labour market analytics, productivity insights, and workforce participation analysis tailored to your needs. We analyze usage patterns to enhance our platform’s functionality and user experience. We may use your contact information to send you updates about our services, respond to your inquiries, and provide customer support. We also use aggregated and anonymized data for research purposes and to better understand trends in employment, wage growth, and economic output metrics across Canada.

Your Rights and Choices

You have the right to access, correct, and delete your personal information at any time. You can request a copy of the data we hold about you or ask us to update or remove inaccurate information. You have the right to opt out of marketing communications while maintaining access to our core services. If you believe we have mishandled your data, you may lodge a complaint with the relevant privacy authority. We respect your privacy preferences and provide tools within your account settings to manage your data and communication choices. To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and understand how you use our platform. Cookies help us remember your preferences, maintain your session, and analyze user behaviour to improve our services. Some cookies are essential for the site to function properly, while others help us with analytics and personalization. We use both session-based and persistent cookies. You can control cookie settings through your browser, though disabling certain cookies may affect functionality. We also use web beacons and similar technologies to track engagement with our content. For detailed information about cookies, please refer to our Cookie Policy.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, and disclosure. Our systems use encryption protocols, secure servers, and regular security audits to safeguard your data. We limit access to personal information to employees and service providers who need it to perform their duties. However, no online transmission is completely secure, and we cannot guarantee absolute security. We maintain strict data protection practices and comply with applicable privacy legislation. In the event of a data breach, we will notify affected individuals as required by law and take appropriate remedial measures.

Third-Party Services and Data Sharing

We may share your information with trusted third-party service providers who assist us in operating our platform, including hosting providers, analytics companies, and customer support services. These providers are contractually obligated to use your information only for the purposes we specify and to maintain the confidentiality of your data. We do not sell, rent, or lease your personal information to third parties for marketing purposes. We may disclose information when required by law or to protect our rights and the safety of our users. Any data sharing is conducted in compliance with privacy regulations and is limited to what is necessary to provide our services.

Policy Updates and Changes

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by updating the “last updated” date at the top of this policy and, where appropriate, by sending you a notification email. Your continued use of our platform following the posting of changes constitutes your acceptance of the updated policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. If you have concerns about changes to our privacy practices, please contact us before continuing to use our services.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: [email protected]

Phone: +1 416 892 5743

Address: Commerce Street 287, Toronto, M5V 3A8, Canada